Muck Rack Media List Agent
Recommends journalists to add or remove based on your pitch — never sends without your approval.
Muck Rack's first AI agent (Feb 2026). Reads your pitch, recommends journalists to include or drop based on what they actually cover, and stays in advisory mode — humans keep control of outreach. Beta customers saw an average 10% lift in pitch open and click rates. Powered by Muck Rack's editorially verified journalist database.
What it does
Recommends journalists to add or remove from your media list based on the actual content of your pitch — and shows you why.
What you get
- Pitch-aware journalist recommendations from Muck Rack’s verified database
- Advisory-only behavior (never sends outreach autonomously)
- Pitch placement markers tied back to coverage in Muck Rack dashboards
- Coverage-alignment widgets for measuring outreach effectiveness
Why it matters
Most “AI media list” tools generate plausible-looking lists from a static database. Media List Agent is built around the actual pitch text, which is why beta users saw double-digit lift in open and click rates over generic mass pitching.