Featured Workflows + MCP
Always-on PR automations — journalist request watching, media monitoring, and an MCP server that puts agents inside your PR account.
Featured, the AI co-pilot for PR, shipped two agentic layers back to back in July 2026: an MCP server (July 7) that connects Claude, ChatGPT, Cursor, and any MCP-compatible agent directly to a user's own Featured account, and Workflows (July 14), a library of nine always-on PR automations that monitor media and visibility opportunities and deliver them to your inbox or Slack. The Journalist Requests workflow watches HARO, Connectively, Substack, X, and other journalist request platforms so you can respond before competitors do.
What it does
Featured pairs a library of always-on PR workflows with an MCP server so your own AI agents can run them. Workflows watch journalist requests, media mentions, and visibility opportunities around the clock; the MCP server lets Claude, Cursor, or VS Code browse templates, launch workflows, and run opportunity searches inside your account — scoped to your permissions, not a shared API key.
What you get
- Nine ready-made PR workflows at launch, delivered to inbox or Slack
- Journalist Requests workflow spanning HARO, Connectively, Substack, X, and more
- MCP server for Claude, ChatGPT, Cursor, VS Code, and other MCP clients
- Natural-language opportunity search: media queries, podcasts, bylines, speaking events, awards
- Account-scoped agent access with read access on every plan
Why it matters
This is the clearest example yet of a PR platform going agent-native instead of just adding AI features. Solo practitioners and small agencies get always-on monitoring without headcount, and teams already running Claude or Cursor can wire PR workflows into their existing agent stack in minutes.