PressPal.ai
AI agent that drafts press releases and pitches and suggests the right journalists — built by Muck Rack.
PressPal.ai turns a story brief into a press release or pitch draft and recommends relevant journalists in one step. Public reports cite a 47% higher response rate vs. generic mass pitching.
What it does
Drafts a press release or pitch from a brief and suggests journalists likely to cover it.
What you get
- One-click pitch and press release drafting
- Journalist suggestions powered by Muck Rack’s database
- Faster path from “we have news” to “ready to send”
Why it matters
The two slowest steps in PR — drafting and journalist selection — collapse into one workflow. The 47% response-rate lift over mass pitching is the headline number for a reason.