Semrush AI Visibility Toolkit
Track how your brand appears in AI answers — prompt research, competitor share, sentiment, and AI Search Site Audit from Semrush.
Semrush's AI Visibility Toolkit measures the layer of visibility beyond traditional search: how ChatGPT, Gemini, Perplexity, and Google AI Overviews describe and cite your brand. The $99/mo base covers one domain, 25 tracked prompts, and five report suites — Visibility Overview, Prompt Research, Competitor Research, Brand Performance, and an AI Search Site Audit that checks whether your site's structure helps or hurts AI citation. Also bundled into Semrush One (from $199/mo).
What it does
The AI Visibility Toolkit answers the question every CMO is now asking: what do AI engines actually say about us? It tracks your brand across prompts in ChatGPT, Gemini, Perplexity, and AI Overviews, benchmarks you against competitors, scores sentiment, and audits your site for the technical signals AI engines use when choosing what to cite.
What you get
- Visibility Overview, Prompt Research, Competitor Research, and Brand Performance reports
- AI Search Site Audit for citation-readiness
- 25 tracked prompts and one domain on the $99/mo base plan
- Competitor share-of-voice inside AI answers
- Available standalone or bundled in Semrush One
Why it matters
Semrush is one of the two SEO suites (with Ahrefs) that mid-market marketing teams already pay for, so AI visibility tracking inside it removes the excuse to not measure GEO. For PR and comms teams, Prompt Research doubles as message testing — you see the exact buyer questions where your brand is absent.