Propel AI 2.0
The first AI agent for PR — builds media lists, drafts personalized pitches, and runs outreach from your inbox.
Propel AI 2.0 is an agentic PR platform built on a large language model trained specifically for communications — 25 million real PR pitches, 500,000 journalist profiles, and 2 billion articles. The agent builds personalized media lists, drafts and personalizes pitches, sends and tracks them through Gmail, Outlook, and Slack, and reports granular ROI. Founded by comms veteran Zach Cutler, Propel announced a strategic partnership with Signal AI in late 2025 to fuse media intelligence with AI-native outreach.
What it does
Propel positions itself as the first purpose-built AI agent for public relations. Rather than a general writing assistant pointed at a pitch, it runs on a model trained only on PR data — pitches, journalist profiles, and coverage — so it can recommend the right reporters, draft outreach that reads like a human wrote it, and manage the send-and-follow-up loop inside the tools comms teams already use.
What you get
- A PR-specific LLM trained on 25M pitches, 500K journalist profiles, and 2B articles
- Personalized media list building and reporter matching
- AI-drafted, individually personalized pitches
- Native Gmail, Outlook, and Slack integration for send, track, and follow-up
- Granular campaign ROI and pitch-performance analytics
Why it matters
Zen’s media work lives and dies on list quality and pitch relevance. Propel is one of the few comms platforms shipping a true agent — not a chatbot — trained exclusively on PR data, and its Signal AI partnership ties outreach directly to media intelligence. Worth watching against PRophet, HeyJared, and Magic Pitch in the agentic-PR race.